Spar Market Research Report

Overview: The customer feedback was carried out from 3 – 5 in the afternoon. 50 people were approached, while 42 desired to respond. The survey included a random sample of people waiting at the cash tills. Customers were questioned on three major areas:

Would they use an eco-bag instead of plastic bags – would they remember to bring one?
What was the maximum amount that they would be willing to pay for an eco bag?
What material and size would they prefer?

Data:

(all percentages are rounded to the nearest 5%)

85% of the random sample said that they would use the eco bag and thought it was a good idea.

Only 20 % said they would remember to bring one to the shop, but after they were introduced to the pouch idea {the fact that the bag could be folded into a pouch and then left in a handbag or trouser pocket} this figure rose to 70%, as customers believed pouches which could be carried around conveniently increased the likelihood of them remembering to bring a bag.

Material type was split 50 – 50. Individuals who wanted cheap, durable bags that reduced plastic waste, immediately wanted the unwoven polyester material and individuals who wanted a natural touch immediately opted for the kora cloth version since it was a lightweight, durable and easy to fold.

60% of the customer sample opted for a dual size option. Demanding that the bags be available in two sizes. 20 – 10 and 20 –20 cm

As far as price range was concerned; customers interested in the unwoven polyester material were willing to pat 20 – 25rs at the maximum, whereas customers interested in the kora cloth version were willing to pay upto 50 – 100rs on average.

Customer input / ideas:

The bags must be durable and should all fit into a pouch to increase convenience.
Based on your purchase amount spar should subsidise the amount.
The bag shouldn’t hurt your pocket, should be available at the lowest possible price.
One shouldn’t replace plastic with plastic.
Should be functional, have a good folding ability, not bulky but light.
Should have a large enough holding capacity.
Using recycled plastic is amazing as it would reduce plastic already in circulation.
Natural fibres are more environmentally friendly and are bio degradable.
Unwoven polyester is good because its much cheaper.
I would be willing to pay 200rs for a kora cloth eco bag.

Conclusions:

Two versions of the eco bag must be available; one a natural fibre Kora cloth version and one a cheap, recycled non-woven polyester version.

The bag should be available in two sizes 20 – 10 and 20 –20.

The bags must all fold into a pouch.

Customers are definitely willing to use these bags especially since they fit into a pouch.

Most customers seem willing to pay for these bags.

Customers believe this is an excellent initiative.