Our Market Research Stage

Since we have completed the initial stages of our project and have secured a solid, dependable chain of supply, we took the next step and contacted our first source of demand - Mr. Viney singh of Spar (Max Hypermarkets).

Mr. Singh was enthused by our idea and and gave us some very valuable inputs.

We learnt that natural fibre bags like jute and kora cloth, might be in higher demand than our standard recycled non-woven polyester. Our first ever sample is made of kora cloth and a jute bag is in the production stage as of now.

following Mr. Singh's advice we have devloped a questionnaire with which we hope to get a solid understanding of what exactly Spar customers want. we shall be gathering data today and tomorow from as many people as possible.

Our questionairre:

We would like to ask you a few quick questions regarding an eco-bag project we intend to implement in Spar. These bags are socially and environmentally sustainable and are a trendy replacement for plastic bags.


1.Which fabric would you most prefer the bag to be made of? {show them a sample}
a) Non-woven polyester – 15 rs
b) Jute – 30 rs
c) Kora cloth – 30 rs
d) Upholstery silk – 40 rs
e) Others

2. How large should the bag be ? {show them samples}
a) 20 -20
b) 20 – 10
c) 10 – 10
d) Others

3. What colour would you prefer the bags to be made out of?
a) black
b) green
c) two tone
d) purple
e) pink
f) other


4. Do you want a bag you can carry on your shoulder or a hand carry bag?

5.what is the most you would be willing to pay for them?
a) 20
b)25
c)30
d)35
e)40
f) 40 +


6. Would you prefer a bag that folds into a pouch or holds its box like shape?


7. Do you think customers would take the time, trouble and cost to purchase these bags AND remember to use them instead of plastic bags, would you?

8. Do you have any suggestions about the design of the bag, the pricing or the material?

9. Would you support such an initiative and do you think it could make a practical large -scale impact?

10. Why would you purchase and eco bag?
a) to be trendy
b) because you are environmentally conscious
c) because it is more convenient then plastic bags
d) other