Production Proposal to small steps (WE have since moved to our own production supply chain)

Our Aim

To use Small Steps bags to help replace plastic bags across Bangalore with an economically sustainable, large scale model .

Our Plan

We want to organize a supply chain where each player has immediate economic incentives to participate in an environmental economy.

part 1. Small Steps
part 2. Retail Stores
part 3. Consumer pay token amount for bags (at highly subsidized price)
part 4. Sponsors reduce price

Sponsorship:
We want to appeal to the green sentiments of large companies such as Accenture, Titan and ITC.

Practical steps:
We are already in contact with Mrs. Rekha Menon (Lead Executive, Accenture Geographic Services) and Mr. Ronnie Talati (Business Head, Titan Fastrack)
Both of seem very interested in our ideas.

Retailers:
Retailers have a lot to gain , since they can now give away bags at subsidized rates.

Practical steps:
We are already in contact with Mr. Kishore Biyani (CEO, future group) and Mr Viney Singh (Managing Director, Max Hypermarkets). They have agreed to sell/give the bags away at their outlets provided we get a sufficient discount.


Consumers:
We are targeting consumers at retail stores, supermarkets and hypermarkets. Chains such as Foodworld, Food Bazzaar and Reliance Fresh which form a large component of plastic bag consumption. Mobile phone and electronic goods stores are another viable option.

Our market research (which involved showing the bags to customers at stores) shows that consumers here will be happy to pay 10 -25 rupees (depending on the corporate sponsorship we get) to get a reusable bag.
At electronic stores, consumers don’t mind paying upto Rs. 50 for a bag.


Why we need Small Steps?

We subscribe wholeheartedly to the small steps endeavor to create an environmentally and socially sustainable alternative to damaging products such as plastic bags and change people’s mindsets towards ecological sustainability.

Requirements:

We are looking at 10,000 of the largest handheld carry bags for the initial order. This is equivalent to three days of footfall in a single big bazaar, so this number will probably rise as the project progresses.


Conclusion:
We are practical environmentalists and believe that economically and ecologically sustainable projects are the only way forward. We believe that we can make a practical difference and look forward to any suggestions, queries or advice.