Our idea at a glance

Concept
•Environmentally and Economically Sustainable
•Trendsetting
•Providing immediate economic profits
•Large scale Social impact and environmental impact
•Widespread participation, bringing environmentalism to the masses

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Possibilities and Opportunities (who gains immediately? how?)

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1.For Suppliers:
•large scale orders, bulk production to cover costs
•economies of scale
•New Economically Sustainable Markets
•Predictable orders
•Recognition

2.For Retailers
•Eco branding
•Attracts customers
• Talking point
•Publicity

3.For Consumers
•Nominal price
•Trendsetting, fashionable, stylish
•Building a community of likeminded people
•Livestrong phenomenon
•Hip youth statement

4.For Sponsors
•Eco branding
•Trendsetting
•Permanence

Great advertising opportunity

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PRODUCER
•Small steps
•Social implications: Women producer groups
•Environmentally sound products

reduce the unneccessary use of plastic bags

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OUTLETS
•Electronic goods store
•Book stores
•Grocery stores
•Departmental stores