Our group “Econfluence” was founded in 2005 in MAIS by Agastya Muthana and Nishant Jacob in order to deal with various environmental issues and initiate economically and environmentally viable projects.
Currently we are basing our operation out of the Industree Trust Fund. A trust devoted to inclusive, socially and environmentally sustainable rural development across India.
We have taken on projects including; rain water harvesting schemes, spreading awareness about environmental issues in the Yelehanka community and implementing composting and garbage segregation schemes in homes and schools.
We want to set up a non-profit business that is driven by both economic and environmental forces, thus making the project sustainable in the long run. By offering our bags at low costs to select retail chains we hope to
1.Help stop the profligate use of plastic bags
2.Create a focal point for environmental awareness
Why develop a SPAR, Econfluence partnership?
We believe that we are an ideal fit with your firm because:
Green image: Our bags will help Spar create a responsible, environmentally friendly image in Bangalore
Publicity: We will be giving interviews on radio 91.9 as well as appearing in several news articles (Agastya has already mentioned this project in Interviews by the Deccan Herald and the Indo-Asian News Service) We will mention the Spar brand particularly in future interviews.
Talking point: We believe that our bags will develop into a talking point in Bangalore. This can help Spar loose its MNC sheen (which is, oddly, still considered “bad” by many Indians) and help it sprout an organic, personal, homegrown image.
Sustainability: Higher end retailers like Spar are expected the lead in helping set up a sustainable world.
Customer satisfaction: is bound to grow exponentially. Today climate change and environmentalism are lurking silently at the back of millions of consumer’s heads. Leaving a shop with a trendy, environmentally friendly bag will cause a feel-good factor like no other.
Social phenomenon: Our bags have the potential to cause a social, hip phenomenon much like the “Livestrong” bands. We plan to work hard towards achieving this goal and Spar will ride the crest of the social wave with us if we succeed.
Personalized Products: We will personalize our project to suit Spar’s needs. We can work with Spar to develop bag shapes and sizes customized for your goods.
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